Google Ads can bring enquiries within days, but a poorly set up campaign can spend your budget on people who were never going to buy.
Start with search campaigns
Search campaigns show your ad when someone types a specific query. They are the most predictable place to start for local service businesses.
Three settings to check first
- Location targeting set to 'presence', not 'interest'
- Negative keywords added for jobs, free and DIY searches
- Conversion tracking on calls and forms before launch
Review your search terms report every week and add negatives. This one habit usually cuts wasted spend by 20 to 30 percent.